Alkaline

alkaline products 15 times longer lasting
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Milestones

2013
  • Achieved 5.0 billion production at Pithampur factory.
  • Launched India's highest performing "Panasonic Ultimate" dry cell battery with longest shelf life of 36 months.
2010
  • Established as the only battery company in India, manufacturing 100% eco friendly (Cd and Hg free) batteries
  • Brand unification from "NOVINO" to "Panasonic" completed
  • Achieved 10.0 billion dry cell battery production
2006
  • Switched over from "NOVINO" to "Panasonic" brand for AA (R6) ‐ AAA (R03) dry cell battery range.
  • Initiated introduction of environment friendly dry cell battery in AA (R6) range with "Panasonic" brand
2005
  • Became the First manufacturer of AAA (R03) dry cell battery in India.
2002
  • Achieved 5.0 billion production at Vadodara factory.
2000
  • Started manufacturing of "Cd" cadmium free dry cell battery .
1999
  • First to introduce "Best use before" date on dry cell battery.
  • First to introduce 'Mercury free' AA (R6) dry cell battery.
1997
  • Accrediated with ISO 14001 certificate.
1996
  • Achieved 4.0 billion dry cell battery production.
1995
  • Introduced First ever eco friendly battery "NOVINO SUMO" (UM‐1 & UM‐3) range in India.
1994
  • Became First Dry cell battery manufacturing company in Asia to be accrediated with ISO 9001 certificate.
1993
  • Commenced inhouse manufacturing of separator paper.
1989
  • Introduced "NOVINO GOLD" Zinc Chloride Metal Jacket dry cell battery for the first time in India.
  • Became the pioneer in GOLD segment in India.
1987
  • Foundation stone of Second manufacturing factory laid down at Pithampur, Dist. Dhar (near Indore), Madhya Pradesh.
1981
  • Achieved 500 million dry cell battery production.
1978
  • Introduced AA (UM‐3) "NOVINO HYPER" pencil dry cell battery.
1976
  • Introduced R20 (UM‐1) "NOVINO SPECIAL" paper jacketed dry cell battery.
1975
  • Exported First consignment to Middle East
1973
  • Commenced production of "NOVINO" brand Metal Jacketed cell in R20 (UM‐1) & R14 (UM‐2) Hyper grade.